Google Plus: Right Platform to Start Blogging and Why?

Blogging is known as one of the oldest method of online marketing. It was the way to convey your thoughts and opinions to the people. When a person decides to start a blog, the first decision is to decide on which platform he/she want to start writing. There are plenty of decision making factors while choosing a platform i.e. on popularity basis, user reach and engagement, compatibility issues with browsers and social media platforms etc. In this, one of the important factors are user engagement and to what extend it is popular amongst the users because if no one know about that platform or if the platform is not known to people, it’s a mare waste of your time and energy while producing contents which do not have a reach to mass.
These days, Google+ is making quite an impact over the blogging segment. People had start considering Google+ not just for social media but for blogging too and it is because of the benefits and advantages it provide.

If we go back a little back in time (approximately 5 years ago); blogging was a public platform whereas social media was the private affair (Only profile connected people can access). But over the time of time, social media too become public and it allows you to access the public post even if you are not a part of community or in the list. This feature is used by the bloggers to promote their blog site.

Those days are gone when social media and blogging were two different things; now we have some platforms which provides both features in the single platform or you can say it’s a hybrid of social media and blogging. In this, Tumblr is a popular platform which allows both however, Tumblr is more for micro-blogging like Twitter but Twitter lacks in its word limits capacity. Here, who leads ahead is Google+. Google+ gave an amazing set of features like circle, hangout, communities, +1s etc. which provide unique benefits to the blogger which ultimately affects your organic ranking in the search engine.

SEO is a cycle, not a once and done process

Search engine optimization is different as other work in software industry; you can’t compare SEO with web designing and development. The major difference is that they have fixed beginning and end point for every cycle but in search engine optimization continuity is must, you can’t say that I am in top and I am not interested any more in SEO process. Search engine optimization is basically marketing and marketing never ends, each step in the SEO process informs the others that’s the main reason your competitors doing the same and giving you tough competition.

One phase is in SEO process is competitor analysis and in this analysis we analyze the competitor plus and minus and we start working accordingly. Its gives us details about how they have optimized their website and what marketing efforts they have taken and so on.

We need to keep our eyes on sites activities means source of traffic and user feed back about the site and how we can make our site better as compare our competitor. All these things require continues work on site.

Search Engine Optimization Process

Search engine optimization is process in which we follow certain steps to make our site according to the search engines nature or we can say according to the algorithms a search engine follows to bring a web site in top search results. We concentrate on the search engines guidelines in which many things are comes like designing, coding, content and much more.

We can divide search engine optimization in two parts on is On – Page Optimization and other one is Off – Page optimization. Things which we consider in


On Page Optimization are –

Keyword Research
Meta Tag Generation
Competitor Research
Optimized code of web site
Make site User friendly
Minimum use of Flash and images is good practice
Keep Healthy Interlinking of a web site.
Site Map generation including XML and HTML
Remove broken link of a web site if they exists
Improve keyword density of web site and make it approx 3 to 7%
Make content interesting and supportive that make proper relevancy with the keyword which you target on a page.
Proper use of H1, H2 and H3 on a page that help to improve ranking.
Proper use of Robots.txt and .htaccess file

Off-Page Optimization –

This is a second phase of optimization in which we generate web site references on other site which points towards your sites. Sites are relevant to yours using certain things –

Link Exchange
Directory Submission
Article Submission
Press Release Submission
Blog Creation and Submission
Social Book Marking and Networking
Forum Submission

These are different way to getting incoming links that help to generate strong back links support and search gives priority of such type of sites, who have quality back links. If you want to know more Click Here