SEO is a cycle, not a once and done process

Search engine optimization is different as other work in software industry; you can’t compare SEO with web designing and development. The major difference is that they have fixed beginning and end point for every cycle but in search engine optimization continuity is must, you can’t say that I am in top and I am not interested any more in SEO process. Search engine optimization is basically marketing and marketing never ends, each step in the SEO process informs the others that’s the main reason your competitors doing the same and giving you tough competition.

One phase is in SEO process is competitor analysis and in this analysis we analyze the competitor plus and minus and we start working accordingly. Its gives us details about how they have optimized their website and what marketing efforts they have taken and so on.

We need to keep our eyes on sites activities means source of traffic and user feed back about the site and how we can make our site better as compare our competitor. All these things require continues work on site.

Role of Geographical Targeting in Internet Marketing

Suppose we have a shopping portal and offering shopping services in all over world. Everyone can purchase anything to everything but we need visitor first to sell our products and products choices vary form country to country. This is the main reason behind geographical targeting if we want visitor from US we need to start email campaign, PPC campaign, News Letter only for US region visitor.

Geotargeting happens on the server, before the page is sent to the browser. When a user requests a page from the server, the server queries the user's IP address against a database of worldwide IP addresses. The database identifies the country of the user's IP address and then the server decides what to do.

Chances of conversion rate are high in geographical target based campaign that’s why everyone starts providing geographical targeting facility in their paid campaign facility like Google.