What is keyword effectiveness index(KEI)

We all knows targeting a good keyword is the most challenging work because getting top ranking in search engines depend on that. If we select a keyword that have good searches but also have more competition, then it tough for us to get top ranking in search engines.

It is important for us we always doing enough research on targeting keyword on our site.
Mainly KEI is a logarithmic scale that aims to quantify the effectiveness of any search term(Keyword). The KEI value is 0 to 10. It is similar in principal to the Richter Scale, commonly used to measure earthquakes, and this is a good way to think about the figures.

The very best keywords have high popularity (as in a large number of searches), but are not very competitive, that is they do not appear on a large number of pages. This relationship is represented by the Keyword Effectiveness Index, or KEI.

“Basically KEI is the comparison between number of searches on a particular keyword and the number of search results pages that pointing to that keyword.”

Once these effective and targeted terms and phrases are revealed, it becomes easier to decide what to optimize a web page for, thereby improving rankings and the flow of targeted traffic to your web site. It is only a way to find the best keywords that have many searches and that don't have much competition in the search results. It is only helps you to get top ranking in search engines.

How we can make quality back links

It is important to consider all below given parameters to make quality back links because quality back links always considered by search engines including Google, Yahoo, MSN and other local search engines. If we do not consider these parameter, back links are worthless for any web site.

- Page should not contain more than 30 links.
- Links should contain the target keyword as a text hyperlink.
- Links must be on established and static pages.
- Page Should be index recently by Google or good page rank.
- Site related with your web site theme.
- Links should be on different C class IP.
- Never try to get links from link exchange sites.
- Your links should be permanent.
- English language sites only.
- No search spam.
- No scraper sites, mirror sites, link farms or free for all link exchange sites.
- No forums
- No blog and ping sites
- No link schemes
- No blog comments
- No redirects or cloaking means page does not contain 301, 302, meta-refresh, JavaScript redirects.
- Page where your site links is available is not blocked by robots.txt
- No article submission sites
- No rel=nofollow links attribute used within your anchor text.
- No links through classified ads
- Never try to get dynamic links like link machine.
- No Adult or Porn sites.

White Hat SEO Vs Black Hat SEO

White hat SEO always claims to observe ethical principles in place of illegal principal and they always follow Google guidelines to bring search results on top. They take more time to optimize a web site as compare black hat seo and results are more stable than black hat. White Hat Techniques are ethical whereas Black Hat Techniques are notBlack Hat Techniques are probably illegal and results fall down in short period of time.

Types of black hat practice –

Use more keywords in a page to increase keyword density
Use of hidden text on a page
Use of Doorway page
Use of cloaking Use of redirection to forward traffic on some other page or site
Use of more than one H1 tag in a page
Repetition of same keyword’s in meta tag

And white hat seo techniques are those techniques are those who follow google guidelines and avoid above practice.

When using black hat SEO, the content on a page and links both on and to a page are developed for search engines to see. Humans aren't supposed to see them at all, and various black hat techniques can be used to hide them. While when we using white hat techniques, the content and links are designed for both humans and search engines to see.

Search Engine Optimization Process

Search engine optimization is process in which we follow certain steps to make our site according to the search engines nature or we can say according to the algorithms a search engine follows to bring a web site in top search results. We concentrate on the search engines guidelines in which many things are comes like designing, coding, content and much more.

We can divide search engine optimization in two parts on is On – Page Optimization and other one is Off – Page optimization. Things which we consider in


On Page Optimization are –

Keyword Research
Meta Tag Generation
Competitor Research
Optimized code of web site
Make site User friendly
Minimum use of Flash and images is good practice
Keep Healthy Interlinking of a web site.
Site Map generation including XML and HTML
Remove broken link of a web site if they exists
Improve keyword density of web site and make it approx 3 to 7%
Make content interesting and supportive that make proper relevancy with the keyword which you target on a page.
Proper use of H1, H2 and H3 on a page that help to improve ranking.
Proper use of Robots.txt and .htaccess file

Off-Page Optimization –

This is a second phase of optimization in which we generate web site references on other site which points towards your sites. Sites are relevant to yours using certain things –

Link Exchange
Directory Submission
Article Submission
Press Release Submission
Blog Creation and Submission
Social Book Marking and Networking
Forum Submission

These are different way to getting incoming links that help to generate strong back links support and search gives priority of such type of sites, who have quality back links. If you want to know more Click Here