Monday, February 10, 2014

The Latest Trend of Digital Marketing for 2014 is Content, Social Media and Mobile

We all know how digital marketing has influenced the big or small organization when it comes to branding, sharing and sales of their product and services. Although it can’t replace traditional marketing but it still made majors impacts while making the decisions and budget when it comes to marketing and advertising.

Digital Marketing is the “New Black”!

With the beginning of the year 2014, many changes and influences it going to make. Therefore, the strategy also changes with the new trends and requirements. No doubt Content Marketing is still a vital part of this strategy but one need to also understand how to make this work or content appeared in front of everybody. So, when someone ask you what’s your digital marketing strategy for 2014, then you have to be very clear and crisp about the thoughts  and approaches!

According to an Infographic shared by Digital Marketing Trends and Predictions for 2014, Mobile Marketing, Content Marketing, Email Marketing, Marketing Automation and Social Media would be as a maximum in everyone’s list of strategies to mainly focus on.

Content is Still a Ruler

With the latest updates in Google, Content has become an important factor as Google give significance to quality content which are unique and informative for this we need different contents. 78% of CMO think that content is the future of the marketing. This content could be of anything like printed, visual, audio, graphs etc. only one thing you should keep in mind and that is quality content and how to make it viral. A quality content which unique and exclusive can help in the increment of user engagement. Visual contents like photos and videos contribute 65% of increase in the engagement when a user saw it. In this year, it’s been said that the content or post with a visual delight like videos will attract 3 times more the usual ones.

In this writing a content doesn't mean you are blabbering about your products and services. Today, customers are really advance and their thinking has been changed. They are more aware and alert what’s going around the world. Rather than this, you should write something through which your customers can relate or able to build a trust with your product or service. And hopefully shared it with other too!
Product Marketing รจ Relationship Marketing

Social Media is the Savior

Another upcoming trend is social media. “Social media is no more a luxury but a necessity of an organization”. 100% of business decision-makers use social media for work purposes. In social media it doesn’t count that you have to be present on each platform however a Facebook page, a blog, and an email newsletter, or it some up-and-coming services like Snapchat, YouTube or Vine etc. remember keeping your social media accounts up to date takes time, and for that you have to make sure you have a full-time marketing person or an agency so you don’t miss the opportunity. According to MarketingTechBlog, 33% of consumers cite social media networks as a way they discover new brands of product and services. In fact, 79% of marketers have integrated social media into traditional marketing activities.

The Looming Mobile Marketing

Lastly the mobile marketing. Mobile marketing is a marketing where you are reaching your customers at their personal space so it’s very important to keep the decorum maintained and a relationship which is completely understandable and doesn’t look like a spamming. With the increasing mobile usage this year mobile banner advertising is expected to grow by 100%. In 2014, according to digital marketing trends, around 35% of all search engine traffic will be from mobile devices. 40% of mobile marketers are planning to develop mobile apps for the marketing of their product and services. However, the strategy is to showcase your work in manner that it should not look like a spam and you are able to convey your message and thoughts to the users.

One need to understand that, you don’t have to use fancy words to attract your customers or clients. A crisp and to the point message can deliver the message if it’s clear and simple. Find your target audience and make strategies and plans which can help you to attain the goals. So, at 2014 don’t miss out the opportunity!

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