Tuesday, February 4, 2014

State by State Web Usage Metrics Tool - How it can be Beneficial for Research Junkies

Chitika, the online advertising network has published a new interesting tool for all the research junkies. It is an interactive map which is categorized by the usage of operating systems as per the percentage by each state. In this, map allows users to check usage of operating systems like Mac, Windows, Linux and Google; across the United States, you just have to hover over each state to discover the percentage of use.

According to the data, we can see that there are more Americans, those are using Windows, especially in Washington, where it has the headquarter of Microsoft, with 98.3% record.

In the meantime, Google is most widely used in Utah (73%), Mac is most popular in Vermont (28.5%), and most of the Linux users are in Wyoming (8.7%).

Here if we take a general example, often marketers need to understand that at times to attain the target audience time and again you have to find out what operating system your customers or potential customers are using. Although this tool is just a handy tool which can be used to find out the vague percentage in the targeted area to know whether someone is a PC, Mac, or Linux person, in fact with the operating system you can find a lot about the personality of a person too. Like Windows users are for the masses, Mac users care a lot about chic and style and they are ready to pay for it, Linux users are deeply technical etc. just by looking at the operating system you can find out how to target them and what could be the strategy designs to attract them.

Now the point come, how accurate it is? How much we can rely on these results? So, if we look at Chitika Insights reports generated Chitika ad network after analyzing. The results through large sample sizes can be varied with network of publishers, so they can’t give any guarantees over these results. This is just a tool which find out the vague percentage to different operating system users. They claimed – “We can only measure what we see in our network”. Fair enough, therefore this tool is good for the vague analysis or just for the overview section.

What could be more fascinating if company can make such tools or solutions from which you are able to detect or identify your target audiences with some simple procedures and data feed in the system! If this can be done then companies would save plenty of time and money which they spent over market analysis and market surveys.

Nevertheless the data and capabilities of this tool is limited and it’s limited just for US and Canada only. However, Chitika claims that they are aiming to update these data points in every six months, with the next iteration of Google-by-state data coming in the next month or so. So just take a look and try to fiddle with with this tool, may be in near future it will make some good impressions when it comes to research and development part.

You can reach to that tool here

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