Sunday, July 18, 2010

Hire a Dedicated SEO Consultant for Productive Online Business

In this internet-driven world, the number of sites has grown considerably. There are more than one billion web pages on the internet and the number is increasing with each passing day. This has led to huge competition amongst sites to get to the first page to attract traffic and generate sales. SEO outsourcing is a major trend in current scenario as most companies want to concentrate on their core competencies. They don’t have time and resource to do this expert job of search engine optimization.

Hiring a dedicated SEO consultant, in all aspects can be a real good option to get your site to the first page on major search engines. SEO consultants have the right strategies and techniques to bring traffic to your website. They are thorough professionals and can handle their job much more efficiently then anyone else. Today Search engine optimization or SEO is the most effective tool to enhance your website’s visibility and popularity over the internet along with helping it to rank higher on the leading search engines. If you have a website, which is not getting the desired attention then it is the best time to hire dedicated SEO consultants.

The need for SEO consultant arises from the fact that each search engine applies certain rules, algorithms and regulations to a website that registers in their indices or databases, and look for particular things in a website in order to provide relevant content to the users. Therefore, it is more beneficial if you can hire a dedicated SEO consultant instead of optimizing your website on your own. Generally, SEO consultants and companies know exactly what the search engines are looking for, and are well-versed with the technicalities involved.

Dedicated SEO consultants have unique strategies for each business. They do a lot of research about your niche products or services and analyze your website and your competitors to build up an effective marketing strategy in order to optimize the website in the desired way. They are masters in promoting your website on various search engines and other forums. When you hire a dedicated SEO consultant, you should find whether he is using white hat SEO strategies or not. A genuine SEO consultant will only use white hat SEO strategies. White hat SEO strategy basically means following the rules and guidelines set out by search engines when it comes to Internet marketing. Pay special attention to the span of time they will take to provide you the desired results for specific keywords. Know exactly what to expect before you hire a SEO consultant. Be explicit while asking them questions and concerns that you may have. By choosing the right SEO consultant, your business will become more profitable and successful.

To end with it can be said that you may hire full time dedicated SEO consultant individually or hire a SEO company according to your needs. The dedicated professionals will give your business the much need momentum by optimizing your site in the right direction. Your full time SEO Consultant will be available to you through IM, Email and Phone. A Dedicated SEO consultant is the right choice when you need top rankings for your keywords on major search engines.

Wednesday, July 7, 2010

Social Media Marketing Strategies for Business Growth

Does your business use a Social Media marketing strategy or a marketing strategy that uses Social Media? One is a Social Media marketing recipe for success. One is a Social Media marketing recipe for consuming valuable time and resources with quite possibly nothing concrete to show in return.

According to Dictionary.com a strategy is "a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result".

The goal of this article to provide you a step by step plan that will result in an optimized Social Media marketing strategy. And best of all it's free. No e-Books, no annoying pop ups and no registration. Why am I offering all this information for free?

Simple. At some point when your company decides it wants to outsource one of the following processes, or any related to Social Media marketing, SEO, MMO or content creation procedure.

The following steps for creating a Social Media marketing strategy are being presented in four phases. Each phase is equally important and their order is also relevant. If you successfully implement these phases you will achieve a desired result. The extent of that result will obviously depend on the extent of the need, and the creativity applied.

Step 1: Research your target market. Your target market is the online audience that has the biggest need, or has already demonstrated an interest, in the products or services your business offers.

For additional information and resources read the following article. It will take you through the above vitally important process step by step, it's free and contains no advertising. Article Link-

Social Media Marketing: Steps used by the Large Agencies To Gain Results

Step 2: Determine which Social Media platform is best for reaching your target market.

The below article compares the unique advantages of Twitter verse Facebook but the information also applies to any social networking community, Blogging or the newest niche application. Article Link-

Facebook verse Twitter which is better for your Business goals?

Step 3: Content creation and optimization. It can't be overstated. The best Social Media strategy in the world will not succeed, or come close to reaching it's potential, if you don't offer content that appeals to your target market. Online content takes many forms. It can be written copy, placed in a video, linked to from another source or contained within a customized application.

The below article outlines how to create and optimize content for Twitter. But as stated above, the basic theory applies to any content used in any Social Media marketing strategy. Article Link-

How to create and optimize your content to gain measurable results!

Step 4: You've defined your target market. Selected a Social Media platform(s). Created and optimized the content. Now you're ready to build it. And if you build it they will come, your company will gain tremendous Internet exposure, traffic and a very nice return on investment right?

Well, perhaps that was the case ten to fifteen years ago. Before the Internet became a very crowded global community. But for some reason far too many Social Media efforts still under emphasize the most important strategy. The "Marketing" Strategy. The Strategy that lets your target audience know what you've created, how it will benefit them and where they can find it. The strategy that focuses on conversions.

The below article focuses on Search Engine Marketing conversion, but as is the case with the above articles, the information applies to any marketing strategy. Whether it’s Internet marketing, e-Marketing, Social Media marketing, mobile marketing, affiliate marketing or niche marketing. Article Link-

On site and off site SEM Tips for higher conversion rates

Bookmark this article, implement these four phases and join an elite group of businesses that are reaping the benefits of a profitable Social Media marketing strategy.