Its process and lots of things depends on the web analysis that’s why companies or organization hire a person to analyze the web data and make business strategy that helps organization to reach next level. Web analysis is not a single term its long process and results come after reviewing long data and on the basis of reports web analyst make new business plan.
We can divide web analysis in four parts:
Strategy: Make a comprehensive strategy that works best with marketing functions and technologies.
Implementation and customization: Implement develop strategy in to marketing and technology to reduce the cost and gain maximum benefit. Customize process, tools and man power.
Set Benchmarking: Define the key performance indicator that are most relevant to your business and after completion give maximum revenue to your business.
Resource and Web Optimization: Develop optimization strategies for your online and offline marketing initiatives that grow the bottom line and increase customer loyalty.
All these phases are broad and play major role in the success of the organization.