Top 10 List for Article Submission

We have lot of sites to submit our articles but thinks about that sites , Is all sites give us quality one way link or bring traffic for us of course not. Submit articles in lot off sites is totally time waisting, so why we go for that. Just submit sites in most reputed article submission web sites. Listed below -

http://www.ezinearticles.com/
http://www.articlesbase.com/
http://www.free-articles-zone.com/
http://www.ideamarketers.com/
http://www.amazines.com/
http://www.articlestree.com/
http://www.pressbox.co.uk/
http://www.articlesalley.com/
http://www.articlebin.com/
http://www.goarticles.com/

Image Optimization : A way to get traffic

We always doing forces on text based optimization techniques but in this race we forgot about some other ways to get traffic. Image optimization is the one of techniques to score targeted traffic because it has less competition than text based optimization process. Below are some major techniques to get higher ranking in search engines :-

Image originality - The panelists agree that there is a special advantage to taking original photos, even if you are a retailer who already receives photos elsewhere such as from a manufacturer. "The more control you have over the images on your site the better." says Evans. "You can brand them with your logo, url or trademark. It also allows you as the retailer to present the product in the best possible way that will convert with your own audience, not to mention allowing you to present the features in a different way than other competitors.

Image Naming - "Make the image names of your files match what is actually represented in the file," says Thurow. "The image name will appear beneath the graphic image in search results. It helps to communicate to searchers that they are viewing the desired graphic image. "Do NOT expect your photo editing program's default settings to give you optimized file names," she continued. "Default names communicate nothing to the search engines on their own. Make sure to set up your own file naming structure in advance."

Tagging - More content is "King" It's a given to make sure that your images match the actual products and keywords you place in there, along with ample descriptions of what you're featuring. But you should also take full advantage of the many special contextual tags for social sites with image search. Not only are image names given more weight than regular search results, but you can also add special tags such as captions, comments, cross-grouping, location, and themes.

Image Quality - Start off with good quality pictures, and make necessary resolution adjustments between your full size images and your thumbnails. Smith mentions that pictures with good contrast tend to work better. "When they're reduced down to the thumbnail size, stronger contrast is needed to better discern image, which will lead to more people clicking and linking to image." he says.

Image Formatting - Thurow advises saving photos as JPG files, and other graphic image types as GIFs "Search engines are going to interpret a GIF as a standard graphic image with 256 colors," Thurow said, "and JPGs as photos (because photos have millions of colors." says said Shari Thurow, Webmaster and Marketing Director at Grantastic Designs, Inc..

Expand Audience Base - Be broad in your subject matter. Image search is not just for retailers directly reaching customers. "There are all sorts of innovative ways you can get people interested in your company and hence build up traffic and conversions. For example, factories might show steps in product manufactures, hotels might show furniture & decorative art in addition to details on their rooms, and restaurants might show picturesque views or special event rooms."

Optimize the page with the image - Optimize the page the image appears on can be just as important as optimizing the image itself. "Optimizing the actual page for contextual search improves graphic images search," Thurow added. "Search engines also look at text surrounding a graphic image to determine relevancy." says Thurow. "Text within the anchor tag and next to anchor text is especially going to influence image-search rankings," said Thurow. "If you can reasonably put labels and captions on key graphic images, try and do so."

File Organization - Both Evans and Thurow mentioned of crucial importance is creating an image folder on your web server space that's accessible to the search engines. "Do not robots exclude your graphic images directory or limit search engine access to graphic-image files." says Thurow. Another big mistake people make is putting their 'click to see larger image' inside of a JavaScript link. When you do that, you are limiting search engines' access to that image file."

If you want to know more tips or tool visit - Searchenginewatch

What is keyword effectiveness index(KEI)

We all knows targeting a good keyword is the most challenging work because getting top ranking in search engines depend on that. If we select a keyword that have good searches but also have more competition, then it tough for us to get top ranking in search engines.

It is important for us we always doing enough research on targeting keyword on our site.
Mainly KEI is a logarithmic scale that aims to quantify the effectiveness of any search term(Keyword). The KEI value is 0 to 10. It is similar in principal to the Richter Scale, commonly used to measure earthquakes, and this is a good way to think about the figures.

The very best keywords have high popularity (as in a large number of searches), but are not very competitive, that is they do not appear on a large number of pages. This relationship is represented by the Keyword Effectiveness Index, or KEI.

“Basically KEI is the comparison between number of searches on a particular keyword and the number of search results pages that pointing to that keyword.”

Once these effective and targeted terms and phrases are revealed, it becomes easier to decide what to optimize a web page for, thereby improving rankings and the flow of targeted traffic to your web site. It is only a way to find the best keywords that have many searches and that don't have much competition in the search results. It is only helps you to get top ranking in search engines.

How we can make quality back links

It is important to consider all below given parameters to make quality back links because quality back links always considered by search engines including Google, Yahoo, MSN and other local search engines. If we do not consider these parameter, back links are worthless for any web site.

- Page should not contain more than 30 links.
- Links should contain the target keyword as a text hyperlink.
- Links must be on established and static pages.
- Page Should be index recently by Google or good page rank.
- Site related with your web site theme.
- Links should be on different C class IP.
- Never try to get links from link exchange sites.
- Your links should be permanent.
- English language sites only.
- No search spam.
- No scraper sites, mirror sites, link farms or free for all link exchange sites.
- No forums
- No blog and ping sites
- No link schemes
- No blog comments
- No redirects or cloaking means page does not contain 301, 302, meta-refresh, JavaScript redirects.
- Page where your site links is available is not blocked by robots.txt
- No article submission sites
- No rel=nofollow links attribute used within your anchor text.
- No links through classified ads
- Never try to get dynamic links like link machine.
- No Adult or Porn sites.

White Hat SEO Vs Black Hat SEO

White hat SEO always claims to observe ethical principles in place of illegal principal and they always follow Google guidelines to bring search results on top. They take more time to optimize a web site as compare black hat seo and results are more stable than black hat. White Hat Techniques are ethical whereas Black Hat Techniques are notBlack Hat Techniques are probably illegal and results fall down in short period of time.

Types of black hat practice –

Use more keywords in a page to increase keyword density
Use of hidden text on a page
Use of Doorway page
Use of cloaking Use of redirection to forward traffic on some other page or site
Use of more than one H1 tag in a page
Repetition of same keyword’s in meta tag

And white hat seo techniques are those techniques are those who follow google guidelines and avoid above practice.

When using black hat SEO, the content on a page and links both on and to a page are developed for search engines to see. Humans aren't supposed to see them at all, and various black hat techniques can be used to hide them. While when we using white hat techniques, the content and links are designed for both humans and search engines to see.