Saturday, August 30, 2008

SEO is a cycle, not a once and done process

Search engine optimization is different as other work in software industry; you can’t compare SEO with web designing and development. The major difference is that they have fixed beginning and end point for every cycle but in search engine optimization continuity is must, you can’t say that I am in top and I am not interested any more in SEO process. Search engine optimization is basically marketing and marketing never ends, each step in the SEO process informs the others that’s the main reason your competitors doing the same and giving you tough competition.

One phase is in SEO process is competitor analysis and in this analysis we analyze the competitor plus and minus and we start working accordingly. Its gives us details about how they have optimized their website and what marketing efforts they have taken and so on.

We need to keep our eyes on sites activities means source of traffic and user feed back about the site and how we can make our site better as compare our competitor. All these things require continues work on site.

Friday, August 29, 2008

What's Referrer Spamming?

Its way to run a script that send a robots to access your website URL and this action convert in to visit and display in server log when webmaster review site traffic but it’s all entirely fake because its software generated visit not natural.


Why People doing this?


Many site leave open their server log stats for search engine crawlers - so you can gain crawlable links from valuable university and government sites easily.
You can gain significant traffic from webmasters checking their logs, finding you in the referrer lists and clicking through to see what you’re saying about them.
These two are main purpose people doing referrer spamming but it’s not more effective because search engine crawler sometimes catch this fraud work and penalize your site.

Thursday, August 28, 2008

Role of Geographical Targeting in Internet Marketing

Suppose we have a shopping portal and offering shopping services in all over world. Everyone can purchase anything to everything but we need visitor first to sell our products and products choices vary form country to country. This is the main reason behind geographical targeting if we want visitor from US we need to start email campaign, PPC campaign, News Letter only for US region visitor.

Geotargeting happens on the server, before the page is sent to the browser. When a user requests a page from the server, the server queries the user's IP address against a database of worldwide IP addresses. The database identifies the country of the user's IP address and then the server decides what to do.

Chances of conversion rate are high in geographical target based campaign that’s why everyone starts providing geographical targeting facility in their paid campaign facility like Google.

Wednesday, August 27, 2008

Google Search Share In India Tops At 81.4%

Search Engine giant Google dominates largest search share in the United States, but according to a recent report released today by comScore Inc., the leader in keeping a tag on metrics of digital world, surprisingly claims that Google’s online search share in India is stronger at 81.4%, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.

According to comScore Inc results Google score 81.4 % market share it unbelievable, I think it's start of ending other search engine presence in India i think. To know exact comScore Inc results figure Visit

Monday, August 25, 2008

Minor Changes in Google Algorithm

It’s drastic change that I have seen in Google search engine results recently – I am regular user of 123greetings and always send greeting from this site that’s why I am well familiar with site navigation, content and the cards. Yesterday I just type 123greetings on Google and find 123greetings in first result and surprising thing is what you know? Only 123greetings coming on site title rather than the full title available on site page. Then I am start trying same thing with other sites and I found same this with others too.

Like –

Search Query – "regards" Site – www.regards.com
Search Query – "americangreetings" Site - www.americangreetings.com
Search Query – "moneysupermarket" Site - www.moneysupermarket.com
Search Query – "nma" - Site - www.nma.co.uk

What I analyze from all these result is? It happen with branded or well established sites and search query match with URL. Logic behind this is Google want to give perfect result for the search query because visitors gives lots of weighted to title that comes on search engine results and preferred to click on such types of site where they find their search keyword.

Wednesday, August 20, 2008

New Version of Yahoo Search: Yahoo Glue

Now Yahoo started a new version of search engine in India called Yahoo Glue that shows results in a different manner.

In this version yahoo trying to show all type of results related with query on a single page. Now you can see images, video, news, answer and wikipedia results for your typed query. Yahoo divide search result page in five sections –

Wikipedia Results - Show results find in wikipedia against your typed query.
Image Results - Show all images results find against your typed query.
You Tube Video - Show all video results find in YouTube against your typed query.
Yahoo Answer - Show all answer results find in Yahoo answer against your typed query.
News - Show all news results find in different news sites against your typed query.

New Version of Yahoo Search: Yahoo Glue

Now it’s like a plate of dishes made from a single vegetable and i hope you like this dish.

Tuesday, August 19, 2008

Google Insights for Search: New Tool Arrive

Google launch Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.

Let's take the example of entering the term apple. You'll notice that the majority of top related and rising searches are associated with the brand Apple.



Google Insights for Search allows you to filter this query by the Food & Drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit. You can also use this filter to compare search terms with the category (for example, apple compared to the Food & Drink category).



You can get started at the Google Insights for Search homepage, and, just a note, you'll need to sign into your Google account to see numbers or download results to a spreadsheet. You can also take a look at more examples of how you can use Google Insights for Search. As always, we love to hear your feedback about the tool and the insights you discover. Try this tool I hope you get better results for your campaign this time.

You can find more detail Here >>

Wednesday, August 13, 2008

Widget and Mashup: Increase Popularity of Your Website

Web 2.0 brings lots of new emerging technology that helps user to get information and services from a single point of location.

Widget– It’s a small application that helps you to access feature of another website within your site. Widget always available in a ready to use format and it’s visually rich and attract user to get extra services. Widget could be available in the form of button, picture, summary and graph.

Basically it’s small code of HTML enable with javascript and you can find this code from the website that host this widget. You just need to copy that widget snippet and pest in your webpage where you want to display this widget. It’s enhanced your website popularity and gives you lots of traffic.

Some famous widgets are–

Bookmark This
Blogger
Myspace
123greetings
Amazon




Mashup– Basically it’s web application hybrids and uses two or more web-based information sources to create new application and it provides user two or more services under one roof.

Mashup invented basically for Web 2.0 based application and combines content and functionality from a variety of sources using technologies including RSS and Ajax.
It’s just convenience for the user to user different kind of services within a single application.

One of best example of Mashup is - http://services.google.com/earth/green/

It’s collective efforts of Google Inc and Earth Day.

Saturday, August 9, 2008

way to get meta tags

Farewell Cards
Title -
Farewell Cards, Free Farewell Ecards, Farewell Wishes Greeting Cards
Description –
Warm farewell cards for you colleagues, boss and coworkers. Send free farewell ecards quoted with warm wishes and messages; make your workplace relation healthy with our greeting cards.
Keywords -
farewell cards, farewell ecards, farewell greetings, farewell cards messages, funny farewell cards, farewell e cards, greetings farewell, farewell wishes cards, farewell wishes, farewell notes, farewell wish, printable farewell cards, farewell card sayings, boss, friend, colleague, co workers, coworkers, at office, workplace, in office, ecards, greetings, funny, cute, printable, flash, greeting cards

Bridal Shower Cards
Title –
Bridal Shower Cards, Free Bridal Shower Ecards, Greeting Cards
Description -
Beautiful bridal shower cards collection where you can find heart touching bridal shower greeting cards. Send free cute and funny bridal shower wishes ecards and bring smile on bride face.

bridal shower cards, bridal shower ecards, free bridal shower cards, bridal shower greetings, bridal shower greeting cards, bridal shower wishes, bridal cards, free bridal shower cards, wedding shower cards, wording, messages, sayings, quotation, bridal shower invitations, thank you, invitations, ecards, cards, greetings, postcards, printable


------

Categories For Bridal Shower
Bridal Shower
Bridal Shower Invitations
Bridal Shower Thank Cards
Bridal Shower Gifts
New Baby Shower

Categories For Farewell Cards
Boss
Coworkers
Lady Boss
Quotation
Wordings and Sayings
Farewell Party Invitations
Farewell Thank You

Thursday, August 7, 2008

Directory submission is worth full or not?

Directory submission is the traditional way to get one way links that’s why lots of companies involve in this process and submitting hundreds of hundreds web directories. But think once, whatever link we getting through this process are worth full? Answer is No because most of the pages where we have inbound link either not index or not has page rank

Now you start thinking that pages getting index and page rank in the future then these in coming links are beneficial for us but you know how many pages getting index and page rank, just few.

Consider only quality websites not everyone, some common problem with web directories pages where we getting links –

1 – Pages are either not index or have zero page rank
2 – Sites don’t have meaning full URLS
3 – Redirection problem
4 – Position of your link is not fixed because they have fixed limit of display link in a page and if that limit is exceeded position will change.
5 – Domain expire in some cases
6 – Searching facility is not available within a site that’s why difficult to find your site listing in directory.
7 – Some times directory shows error message – “URL is already exist in site”

So use your time and men power in right direction and save money and get traffic.

New ways to get free one way links

There are lots of ways to get free one way links because day by day internet becoming vast and new websites comes everyday. Web 2.0 is the new boom of Internet Marketing and it gives you opportunity to get one way links, totally free!

Sites where you can take one way links –

1 - Question and Answer websites – Lots of question and answer websites available where you can participate. Example – Yedda.com, askmehelpdesk.com and blurtit.com.
2 - Websites powered by Pligg.com -
3 - Sites who giving you facility to submit songs, poems and quotes.
3 - Bookmarking websites
4 - New wiki sites provide facility to create your own wiki without paying a single penny. Like - www.wetpaint.com/